Since 1997 bringing the goodness of organic into your home & business.

About Us

This, a free community website has been a long term project of Catriona Macmillan. in her devotion to wholesomeness  she wants to include all the business and services interconnected to the Organic & Biodynamic networks. Supporting sustainable  agriculture, local growers,  sustainable food systems, nontoxic goods, eco friendly, ethical, earth kindly not just certified organic. Catriona has been an advocate of organics and wholefoods since recognising the pleasure of eating them over 25 years ago. By connecting farmers with retailers and consumers, she promotes a better understanding of the true value of organic produce.

Since 1997 Catriona has published The Organics Directory, an annual publication designed to help consumers find organics. Over half a million copies have been distributed across Australia.  In 2005 she co-founded OTACNet, The Organic Traders and Consumers Network to provide support and education for organic business and consumers.

Using her experience as a production manager in film and advertising, Catriona has organised many conferences, events and exhibits for the organic industry, including the "Organic the Future" exhibits at the Sydney Royal Easter Show, "The Organic Table"  held annually alongside Fine Food Australia, in Sydney, Melbourne and Brisbane and to retailers "All you wanted to know about organic but did not know who to ask", she has also presented, been on radio, given talks, presented papers to organic farmers, food professionals, body care manufacturers,  consumers and retailers.

She has many years of experience in organic wholesale and retail business from having managed Sydney's first Macrobiotic Wholefoods store from 1982 to 1984, to being sales and marketing manager for Eco-Farms (in the early 90's) , Australia's largest wholesaler of organic fresh and processed foods. She has had great pleasure working with SHE Events and the  Organic Expo, designing the "Nourishing your Children in 21st Century" program of talks held in 2006, and more recently designing and running their "Organic Expo Product Awards".

A passionate and well-informed promoter of organics, Catriona is an active participant in a range of alliances and networks that encourage awareness about food security, food quality and the environment. They include  the Sydney Food Fairness Alliance and Eco Chicks. She is active in Organic Federation of Australia (OFA) as a director on the OFA Board and the OFA  Consumer Council Representative. She is the first and only consumer representative  to OIECC  and is OTACnet representative on  Standards Australia Technical Committee (FT-032)set up to develop the Australian Standard for Organic and Biodynamic Produce & Products in a form that can be used to protect consumers.

She has also been active in her community beyond organic, coordinating events for Dalai Lama in Australia Inc. ; Ecology Programs- Olympic Coordination Authority  and is presently on the Sydney Food Fairness Alliance, Management Committee, who are working towards a Sustainable Food Policy.


She travels every year to conferences and food events all over Australia and the world to meet and network with people in the industry, and to research international and Australian products and their distribution on behalf of her clients.

Catriona encourages vitality, joy and kindness as essential ingredients in any debate on food and organics, and believes passionately that what we choose when we shop today determines the Future of Food for everyone.  She is well known to organic farmers and retailers around the world for her passion and her organic hospitality.